Miss U

Across the universe

Miss U wanted to combine Miss Universe, Miss USA and Miss Teen USA into one app that would allow competition followers to track their favorite contestants, get to know them more personally, and provide behind-the-scenes access, so they could feel like they're part of the of Miss U experience. We needed to extend and expand the competition beyond the annual TV event, giving it a runway and continued momentum post-event.

Beyond the show
The Home screen lets users navigate between the different properties, giving them extensive content about the competition and the contestants, such as videos, interviews, photos and more
Get to know the contestants
Each participant's page includes a bio, photos, videos and a current social feed from available accounts. Making it easier for show followers to get more familiar with them and up to date to on latest activities
Beyond the show
The Home screen lets users navigate between the different properties, giving them extensive content about the competition and the contestants, such as videos, interviews, photos and more
Get to know the contestants
Each participant's page includes a bio, photos, videos and a current social feed from available accounts. Making it easier for show followers to get more familiar with them and up to date to on latest activities
More work