Rec center

Serious about fun

recCenter is an app and online community, aimed at helping people easily and effectively engage in recreational sports. recCenter partnered with Yellowtale to design their product and brand identity, which had to appeal to both consumers and businesses, with different levels of interest and engagement in sports. Providing solutions for everything from finding and signing up to leagues, to booking venues, managing schedules and improving communication between players. We needed to create an experience that will be fun, friendly and engaging to average users, while including a long list of elaborate features for heavy users.

A first impression
The overall look of the app and brand, and specifically the on-boarding process, were designed to be as simple and straightforward as possible. Combining the familiar aesthetics of pro sports teams with a cleaner, more playful look and personality
Tailor made
For users who are not linked to an existing social account, the apps starts building a unique profile, based on the user's preferred sports, age, location, etc. to make sure the content suggestions are as accurately customized for him or her as the app continues to learn their preferences
A first impression
The overall look of the app and brand, and specifically the on-boarding process, were designed to be as simple and straightforward as possible. Combining the familiar aesthetics of pro sports teams with a cleaner, more playful look and personality
Tailor made
For users who are not linked to an existing social account, the apps starts building a unique profile, based on the user's preferred sports, age, location, etc. to make sure the content suggestions are as accurately customized for him or her as the app continues to learn their preferences
Rethinking discovery
The app was divided based on the three main needs of an average user; finding and joining leagues, events and venues. Each has its own section, with relevant content and the ability to filter and search specific items, as well as suggesting and creating new ones. Making it easier for the user to put together a game, book a court or anything else
A league of their own
Some features, like creating a new league, are typically a long and complicated process. We broke down the different phases and redesigned it in a clear and easy way to encourage even the average user to start their own
a league of their own
Some features, like creating a new league, are typically a long and complicated process. We broke down the different phases and redesigned it in a clear and easy way to encourage even the average user to start their own
Get off the sidelines
A map showing all available nearby venues, indicating types of sports they can accommodate, availability, rating, etc. allows for a quick and easy booking and prevents games from being canceled
More work